To April Fool or not? 6 pranking caveats
PR experts say it’s OK to have fun on this devious day, but they urge you to exercise caution if you’re pulling a prank.
PR experts say it’s OK to have fun on this devious day, but they urge you to exercise caution if you’re pulling a prank.
PC maker’s command center prioritizes the 22,000 daily mentions of its brand on Twitter, Facebook, blogs and forums and answers accordingly—in almost a dozen languages.
Planning out your endeavor is important, but it’s meaningless if you don’t sustain daily discipline.
Are you an analog person braving a digital onslaught? Well, sharpen my pencil! You’re not alone. MyRaganites share what they will NOT relinquish.
There’s no undoing damage that’s already done. Make sure you don’t further unnerve your public with faulty, unclear or misleading updates.
The coffeemaker’s Canadian branch puts the spotlight on people and organizations that do good works.
Some basics about oft-used and oft-misused marks and symbols.
Why is it that some corporate writers fail to understand the importance of a good lead?
What your executive must do to improve as a speaker and persuade an audience.
Companies, Army generals and a city zoo battle the problem of false identities in social media.
Replicating the workplace accoutrements in a small apartment, especially when over-the-phone interviews are half the work, can be a trying experience.
JM Family puts cafeteria menus, staff directories and other popular features at employees’ fingertips.
A high number of followers does not make you social influencer. Running a top-rated blog, on the other hand, just might.
The industry needs to brand itself beyond lipstick on the proverbial pig.
How the company’s internal YouTube-like site became a force for change among its 90,000 employees.