Nissan interested in ‘interaction, not transaction’ on social media
The automaker isn’t pulling back on social media as GM did, but it’s staying somewhat cautious in terms of spending. The goal is avoiding the COI: cost of ignoring.
The automaker isn’t pulling back on social media as GM did, but it’s staying somewhat cautious in terms of spending. The goal is avoiding the COI: cost of ignoring.
It’s not just about strength and stamina. Here’s how to add the proper tone, concentration, and precision to captivate your audience.
This graphic explains who wastes time at work and why. Not only do young workers waste time, but those with high educations do, too.
Remind your social media resistant CEO that “Fear is the path to the dark side.”
Do you love helping others explain their ideas, or ending the day with a tangible finished product? Tell us why you love your job in our new poll.
A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate.
Research shows online messages are misinterpreted more than half the time. Here’s what to consider so your recipient understands your tone.
If you are a mayor on Foursquare or say things like ‘I have to Instagram that,’ put down the smartphone and read this. It’s time to unplug.
For example, get to know reporters before you pitch them, but don’t show up at their houses.
Workshop instructor Ann Wylie says your readers don’t comprehend your writing as well as you may think. Here’s how to remedy that.
Not sure when to kill a questionable comment on your Facebook page? Follow these guidelines.
Personality is the most important quality of a community manager. They should share the same traits as your receptionist: personable, quick thinkers, says Renee Alexander of MSLGROUP.
Reporters visit online newsrooms to learn more about companies. Here’s how to make sure their visits result in coverage.