Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.
Next time you hear someone mention a jungle gym, don’t think about the Amazon. Think about the Windy City.
Most people see about 5,000 marketing messages each day. To help them remember your brand’s message better than the rest, employ these storytelling tips.
If your agency doesn’t keep in regular contact or produce results, it might be time to say goodbye.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
To make learning parts of speech fun, Grammar Girl set out to develop an online game. Using the GameSalad platform, she realized her dream. Now she shares her experience.
Marissa Mayer’s glamour shot has sparked a boatload of debate about whether sexy magazine photos are appropriate for a CEO.
Specific things to omit: exclamation points, folksy patois, the weather, ‘suddenly,’ and adverbs modifying ‘said.’
This PR pro debates the merits of a degree. Do you agree with her conclusion?
Tardiness, lack of preparation, distractions, and giving too much or too little information can ruin that long-sought opportunity to gain positive coverage.
Arianna Huffington told reporters that the vitriol and trolling of no-name commenters aren’t part of the ‘grown-up Internet.’
365-day return policy? Directing customers to competitors’ websites? Paying trainees $4,000 to quit? That’s no way to thrive—or is it?
It all comes back to the cardinal rule of omitting unnecessary words.
They power every sentence we say and write, but how much do you remember or know about these action-packed parts of speech? Prepare for a refresher.
A checklist to help you implement the new PR and social media measurement standards.
