Your staffers have lots of information to share, so get past their ‘I don’t write well’ objections and help them share their insights. It will do wonders for your Web traffic—and bottom line.
Is three weeks enough lead time for St. Patrick’s Day? What’s the ideal timetable for your Mother’s Day gift guide? And is real-time marketing (a la Oreo) right for your brand?
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
Preparing to deliver a speech? Steer clear of these common errors that will preclude you from engaging with your audience and landing your message.
People want to contribute to the success of their organization, but too often systemic roadblocks daunt those good intentions.
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
Are your headlines so clever readers don’t get them? Do you try to squeeze in extra keywords? Do you forgo lists? If so, this article is for you.
It’s not Facebook or Twitter, so the promotional tactics that work there will fizzle on Google+. Look at these common practices that turn off the professionals who frequent the platform.
How Chesapeake’s design team took a website full of challenges and transformed it into a must-read destination for all employees.
From the challenges and frustrations to the successes and the new horizons you explore, as a seasoned scribe you’ve gained particular insights into your craft and profession.
Join Mark Ragan for one of two invitation-only roundtables in Chicago and New York this spring.
Don’t send them Mylar balloons or teddy bears. Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
A fresh start—whether you’re just out of school or changing your professional course—brings particular challenges. These guidelines can smooth your assimilation.
