Ragan Insider Steve Prosinski
Compelling stories make memorable speeches
Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.
Archive for April, 2014
Ragan Insider Austin Cross
A PR pro’s 10-point media relations checklist
Be truthful and considerate, warm up your ‘audience,’ personalize your greeting, and skip the swag in favor of chocolate. And that’s just the half of it.
Ragan Insider Rob Reinalda
Comma chameleon: How it changes the color of your meaning
A look at the utility infielder of the punctuation team.
Ragan Insider Ronn Torossian
The rebranding of LeBron James
Since he annoyed so many in the U.S. with his 2010 overblown, televised ‘Decision’ to flee Cleveland for Miami, the NBA star has had to burnish his image. Here’s what he did.
Ragan Insider Kevin J. Allen
Wells Fargo the latest brand to open social media command center
The banking giant’s stated goals for the center are to track sentiment and help with customer service. If there’s a lending question that comes up, though, that gets kicked to the lawyers.
Ragan Insider Kevin J. Allen
7 statistics that can raise your Facebook engagement
Ogilvy & Mather offer a snapshot of what works best in the current Facebook landscape and how quickly things can change.
Ragan Insider Matt Wilson
GM’s chief exec escapes from reporters in roped-off area
After Mary Barra made remarks at a General Motors event, she quickly retreated to a safe zone to get away from reporters asking questions about the automaker’s recall.
Ragan Insider Matt Wilson
GM’s chief exec escapes from reporters in roped-off area
After Mary Barra made remarks at a General Motors event, she quickly retreated to a safe zone to get away from reporters asking questions about the automaker’s recall.
Ragan Insider Kristin Long
Infographic: What workplaces will look like in the future
Hint: Your dream of saying, “Beam me up, Scotty” may come close to coming true.
Ragan Insider Melissa Leiter
26 content ideas for social media
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
Ragan Insider Steve Prosinski
Utility powers up its expertise after a devastating tornado
Chesapeake Energy helps its employees and the community recover from a natural disaster, and it learns lessons to prepare for the next crisis.
Ragan Insider Kristin Long
Infographic: A quick guide to Facebook’s new image dimensions
Facebook has changed the look of the news feed again, which means you need to learn new image dimensions. Hopefully this graphic makes the transition a little easier.
Ragan Insider Kevin J. Allen
Secrets to reading body language
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
Ragan Insider Matt Wilson
US Airways accidentally tweets lewd photo, apologizes
The airline posted a photo of a woman with a toy airplane coming out of her privates in response to a customer question. It has deleted the tweet and said it’s investigating what happened.
Ragan Insider Ayaz Nanji
The social networks that deliver the most-engaged users
Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.
