NYPD’s hashtag promotion goes awry
The New York Police Department asked Twitter followers to post photos of themselves with officers and tag them #myNYPD. What they got was images of police behaving aggressively.
The New York Police Department asked Twitter followers to post photos of themselves with officers and tag them #myNYPD. What they got was images of police behaving aggressively.
So you dumped your print publications, eh? Then how are you reaching staffers who are seldom on the intranet, such as hospital nurses? Learn from Johns Hopkins Medicine.
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.
Brand managers and online marketers, take note: Your posted content will be valued and displayed based on revised metrics. Knowing the particulars will be vital to your campaign’s success.
Contracts and copyrights are business essentials, of course, but if you hold a contest on social media, you could be on thin ice. Read on (including the fine print)…
Does your prose sometimes veer off the path and into the briers? Here’s help.
One handler, part of a two-person team, was caught on camera dropping baggage from the top of a mobile staircase into luggage bins. The airline apologized for the ‘totally unacceptable behavior.’
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
More than just a dumping ground for your half-eaten hoagie or that funny-looking pooch, the visual-centric platform is a great place for courting customers and giving your brand some pizzazz.
The payoff for having a star athlete or performer appear at your event can be tremendous, but you should know these essentials so you don’t waste your time, effort, and mental energy.
When should you hyphenate? Opinions vary, but here are some general rules from the AMA Manual of Style for when to use the mark and when to leave a word alone.
When should you hyphenate? Opinions vary, but here are some general rules from the AMA Manual of Style for when to use the mark and when to leave a word alone.
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
If you bold, italicize or underline text in your press releases, stop. Doing so is like asking a reporter to delete your pitch.