Archive for September, 2014

Ragan Insider   |  Dorothy Crenshaw

7 PR storytelling sins

PR pros looking to tell their clients’ stories can look to classic tales full of conflict, drama, and excitement as a template.

Ragan Insider   |  Laura Hale Brockway

27 tricky homophones

Words that are spelled differently but sound the same can be the cause of some serious confusion. Here’s some help to get it all straight.

Ragan Insider   |  Pauline Draper-Watts and Marianne Eisenmann

10 tips for putting measurement into action

Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.