A study of 100,000+ press releases reveals that there’s no evidence for the belief that there’s a best time of day and day of the week to send press releases. Success depends on something else.
Whether you’re new to blogging or a veteran content producer, this infographic offers helpful reminders about pitfalls that online writers should sidestep.
PR pros can upload press releases and connect to reporters and editors without worrying about updating media lists or sending unnecessary emails.
Public relations can be a difficult game, what with CEOs mouthing off on social media or products going haywire. In observance of Thanksgiving week, here are a few of this year’s turkeys.
Settling for the same old corporate blather is likely to send your ‘fascinating news’ right to the recycling bin. Check out these tactics for digging up interesting nuggets to entice journalists.
The platform can connect employees, foster collaboration and cut down on email—but not all employees will like it. Consider these pros and cons.
Here’s a catalogue of PR characters to stay away from, complete with warning signals and dire consequences, from an industry veteran who’s seen it all—from the inside.
Want to know how to do powerful visual content marketing? These six companies tell their brand stories unforgettably on Instagram with beauty, utility, thrills, risk, motion and emotion.
One lucky PR student has a chance to rub elbows with and learn from PR and marketing pros at Benefit Cosmetics.
Allowing workers to work on special projects and learn new skills can foster creativity, boost engagement and even help your organization solve problems and reach goals.
A new poll finds that many top bosses realize the importance of reputation management in online branding, though interdepartmental collaboration is crucial to the equation.
Hollywood knows how to tell a story. Embed yourself. Know your audience. Be succinct. Tips for communicators from ‘Star Wars,’ ‘The Revenant,’ ‘The Hunger Games’ and other new releases.
It doesn’t matter whether you run a big-time blog or a small corporate one—you can write a killer post that reaps thousands of shares. Here’s what you should know.
Cleverness, timeliness and creativity make for great social media campaigns. Let these examples inspire you when creating your next Twitter campaign.
Simple, cold facts won’t cut it when you’re dealing with people who’ve suffered a great loss—nor will platitudes. Connect first, and then learn more so you can make a difference.
