5 ways to improve communication efforts with Gen Z in higher education
To gain Gen Z’s attention, trust and maximize communication effectiveness, communicators working in higher education should consider the following strategies.
Higher education institution (HEI) communicators generally have a standard set of strategies for sharing messages with students, faculty and staff. However, Gen Z has communicators reconsidering their tactics and platforms for this target audience.
According to “Instabrain: The New Rules for Marketing to Generation Z,” by Sarah Weise, “Gen Z has adapted to process information quicker than its predecessors, with the ability to filter and make decisions about content in eight seconds or less.”
To gain Gen Z’s attention, trust and maximize communication effectiveness, HEI communicators should consider the following strategies.
Be strategically strategic
According to Weise, Gen Z treat each social media platform differently. Instagram is a platform for inspiration and edited photos. Snapchat is a space to interact with friends and access unedited content. Twitter is for news and professional announcements, and YouTube and TikTok are for learning new things.
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