Whether a reporter uses your pitch often turns on a nuance you may be unaware of. Here are reporters’ quirks and preferences it may be useful to know before sending your next email pitch.
Once an afterthought in that realm, public relations has become a dominant force. Three industry experts weigh in on the reasons for and ramifications of this metamorphosis.
A Hewlett Packard Enterprise’s marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here’s how the spat played out.
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
Marketing pros have room for improvement, including with A/B testing and personalization, when it comes to sending promotional correspondence online.
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
Three notable campaigns are grabbing early attention for a creepy combo creature, dozens of dashing Dachshunds and an unlikely source ranting about irresponsible behavior.
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.
For those interested in an engaged workplace culture, less (staff) is more. Here are dozens of open marketing and communications positons—at organizations big and small.
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
Targeting is paramount when trying to spread the word on behalf of your client, but which tactics work best? Try these approaches to stand out from the crowd.
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
