Free booze for shots, the beefiest cyberattack ever, and more
Get a refresher on vaccine-incentive guidance, and grab your weekly dose of messaging inspiration.
Hello, comms pros and messaging maestros.
We hope you enjoy this week’s stories—along with practical tips and takeaways—for the week of June 1-4, 2021.
1. Free beer, anyone?
When all else fails, use booze. Oh, and free childcare maybe?
In a push to hit the goal of having 70% of Americans vaccinated by Independence Day, President Biden is touting new measures to incentive those who’ve thus far not got the shot.
Yahoo News explains:
“Biden said he envisioned ‘a summer of freedom, a summer of joy, a summer of get-togethers and celebrations, an all-American summer that this country deserves after a long, long dark winter that we’ve all endured.’
Sounds great! But who’s going to watch the kids while we pound hard seltzers in the backyard?
Yahoo News again:
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