How communicators can spark a successful sales kickoff

Get five practical steps to help bolster the bottom line.

How to create a successful sales event

These days, communicators are on the hook for much more than mere messaging.

Those who want to truly soar in their careers should be mindful of higher-level business goals and tie their work to top company objectives. That includes doing your part to boost sales and revenue.

Sales kickoffs (SKOs) are one of the most important events on any company’s calendar—and they should be top of mind for you, too. SKOs offer a chance to build buzz about new offerings and ensure the entire organization understands the priorities and roadmap for the year ahead. But how can you take a more proactive, persuasive role in such events? How can communicators build sales engagement, educate internal audiences and reach a global, dispersed team in meaningful ways?

On Tuesday, Aug. 10 from 1-2 p.m. ET, join Intrado Digital Media and Ragan Communications for a conversation about post-pandemic SKOs—and the role communicators can take to engage and motivate a global workforce. Our panel of experts will share proven strategies to drive successful communication through digital and in-person channels.

In this free webinar, you’ll learn how to:

  • Choose a memorable SKO theme
  • Increase employee engagement
  • Support retention and productivity
  • Create interactive content that readers will love
  • Measure SKO success
  • Collaborate with internal comms, external comms and sales for true success

When you register, you’ll be directed to a pre-webinar lobby where you can submit questions for our speakers and help shape the conversation in advance of the event. Let us know what’s weighing on your mind, and we’ll solve these challenges together.

Register for this great event today!

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