How corporate communications can be most effective
What we discovered after surveying 264 corporate communicators and analyzing nearly 1.5 billion emails to 8.5 million employees.
Our data spans 10 S&P industry sectors and represents companies ranging from 1,000 to over 100,000 employees.
Survey responses demonstrate the continued superiority of email as the primary communications tool keeping teams working together even as everything suddenly shifted to remote. Our comprehensive data and detailed analysis provide solid corporate benchmarks that define email success.
Here we’ll highlight some opportunities for optimal internal communications performance in 2021.
Email remains the most utilized and effective internal corporate communications channel.
Even though 2020 was video conferencing’s breakout year due to the pandemic,
email scored highest as the most effective internal communications channel in our survey, with 88% placing email into the top three and 55% saying email is the number one channel.
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