How Spotify orchestrates internal comms
The company’s internal communications manager shares a behind-the-scenes look at the audio streaming giant’s tuneful, rhythmic messaging strategy.
Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown.
You might have heard the Hans Christian Anderson quote, “Where words fail, music speaks.”
At Spotify, the world’s preeminent audio streaming subscription service, the words seem to flow just fine. Though TK Breuer, one of Spotify’s internal communications managers, says Spotify’s nearly 80+ communicators lean pretty heavily on emoji, too. And alien-centric content. Whatever grabs employees’ attention, says Breuer, who used to work for Bloomberg, but has been with Spotify for nearly two years now.
He partners with another internal communications pro, Ruth Chrystie, to produce “The Note,” Spotify’s thrice-weekly newsletter. Breuer says “The Note” offers a lighthearted, fun and playful rundown of crucial company news accompanied by pulses of uplifting, often out-of-this-world content, as seen below.
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