How to maximize video production on a tight budget
Minimalism is hot right now. Here’s how to produce or enhance your next piece for a pittance.
With the onset of COVID-19, the natural evolution of what marketers are doing and what’s working is changing.
Some shifts include an even greater emphasis on authenticity, understanding audiences and their unique struggles, and keeping empathy at the forefront of all messaging.
But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video.
Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small. Things have changed now, with people practicing social distancing and limiting the number of workers in physical spaces.
Now that we sense an increased tolerance for low-production video, we can explore how to use it.
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