WebsitesCatey Miller
9 hallmarks of outstanding website copy
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
Search Results (research audit)
PRWilliam Comcowich
How to enhance your PR career with a powerful personal brand
Strategically touting your credentials can help you win jobs, attract clients, snag speaking opportunities and more. Here’s how to do it right.
PRDorothy Crenshaw
7 steps to a peerless PR strategy
Start at the end, conduct robust research, prioritize your targets, and include contingency plans.
Writing & EditingSarah Schneider
What questions should you ask your content writer?
Hiring a writer or content producer is an important task for many communications leaders. Here’s what you should know about them before making an offer.
Visual & Video CommunicationsTed Kitterman
Study: How to make the most of your YouTube channel
Pew Research Center says half of all users on the popular platform are there to learn how to do something. Here are ideas to boost your video strategy.
PRMarjorie Comer
5 essential elements of an effective PR plan
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
Internal CommunicationsAnnique Simpson
5 steps to creating a more inclusive culture
Communicators can become indispensable bridge builders by listening to employees, confronting biases and standing up for what’s right.
Crisis CommunicationsTed Kitterman
Apple and Amazon dispute Bloomberg’s China hacking story
The article says Chinese hackers have added microchips during sensitive servers’ manufacturing, but major U.S. companies contend the report is incorrect. Which assertion will readers believe?
MarketingKaty French
10 common mistakes that will ruin your rebranding
Don’t for a moment think you can roll out a snazzy new logo and be done. It requires a holistic approach, so before you address the ‘what’ and the ‘how,’ make sure you understand the ‘why.’
Writing & EditingGeorge Aird
5 ways to slash bounce rates and drive conversions
The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked.
PRMichelle Garrett
6 PR takeaways from the reboot of ‘American Idol’
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
PRMichelle Garrett
6 PR takeaways from the reboot of ‘American Idol’
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
Crisis ManagementTed Kitterman
Facebook CEO admits mistakes were made, offers next steps
Mark Zuckerberg posts a timeline of the events involving the breach of users’ information and its exploitation by Cambridge Analytica. He says, ‘We have a responsibility to protect your data.’
William Comcowich
How and why PR pros should take the lead on CSR
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
InternalLisa Pantelli
To remain relevant, internal communicators must wrangle data
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
