Podcasts, town halls, intranet serve as inspiration for TD Bank during pandemic
TD Bank’s corporate and public affairs team create a comprehensive internal comms plan to support and inform employees during COVID-19.
Like many organizations, TD Bank’s planning for 2020 was shattered as the COVID- 19 pandemic hit.
The impact of COVID-19 was felt early as TD, one of the 10 largest banks in the U.S. with more than 25,000 employees, has a strong presence in New York and its headquarters in New Jersey.
These areas were the first to experience the devastation and made it critical for its Corporate and Public Affairs (CAPA) team to rapidly pivot its focus for internal communications. CAPA works closely with HR and other teams to plan a calendar for the year.
The CAPA team immediately went to work and defined the strategies. There was no playbook from which to build, as no one had experienced this type of event before. Here are some of the key strategies that were agreed upon.
Strategies:
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