Dumping C.R.A.P. on reporters
In this installment, we turn to a big source of corporate C.R.A.P.: The press release.
In this installment, we turn to a big source of corporate C.R.A.P.: The press release.
Communicators take control of an internal communication avalanche, and help harried employees make sense of change.
Function trumps style on the Web, and that’s where this site falters.
What presidential candidates can teach your boss about social media.
Facebook boots a prominent blogger from its site, sparking a movement which might alter how we use social networks, plus what Obama’s victory in Iowa means to the workplace.
Deciding what content to move from print to your company’s portal or intranet.
Messenger entices readers with airy design, interesting photos and legible type (and high readership!).
Every word in this publication is strategic.
Is it possible to reveal the staggeringly complex work of thousands of employees in a 24-page bimonthly magazine? It is for this internal pub.
Brevity is important, but don’t cut out the hearts of your stories.
The weekly mag highlights shoter shorties and news summaries and, in doing so, changes how PR pros should pitch the pub.
Are you wasting your readers’ time and boring the pants off them? The captions you write are a dead giveaway.