Ragan Insider Russell Working
Organizations struggle to reach employees during Sandy
Companies, hospitals, and government agencies had to be creative to reach staff when Hurricane Sandy swept in.
Archive for October, 2012
Ragan Insider Kristin Long
Infographic: 3 myths of social media ROI
Don’t let these falsehoods hold your measurement efforts back. It’s time to learn the truth.
Ragan Insider Matt Wilson
Heinz Ketchup puts QR codes on bottles to support veterans
Now in its second year, the Our Turn To Serve program will donate up to $250,000 to help injured military personnel as they return to the United States.
Ragan Insider Matt Wilson
As Sandy hits, emergency officials manage expectations
City, county, state and federal officials, as well as utilities, work to inform residents of the effects of the hurricane while fighting off sensational stories in the press.
Ragan Insider Kevin J. Allen
How to turn perfectly normal words into jargon
It’s called word hacking, and if you work in corporate America, you’ve experienced it.
Ragan Insider Michael Sebastian
East Coast PR firms work remotely as Sandy wreaks havoc
Employees of communication shops large and small are working from home Monday and Tuesday to stay safe during the historic storm slamming into the Eastern Seaboard.
Ragan Insider Gini Dietrich
14 things every social media policy must have
Your company has an employee handbook so workers know how to act in the office, right? Make sure they know how to behave on the Web, too.
Ragan Insider Brian Conlin
24 tips to humanize your brand
You don’t want to be a marketing zombie. Use your ‘braaaaaiiiiinnnnns” and follow these savvy guidelines.
Ragan Insider Rob Reinalda
Award-winning podcast is a popular forum for local businesses
Greater Rochester Enterprise keeps listeners in upstate New York apprised of trends and innovations in the regional business community.
Ragan Insider Ronn Torossian
PR and advertising: What’s the difference?
If you work in PR, what’s the best way to answer this question?
Ragan Insider Annie Pettit
12 most important uses of social media research
Discover your true competitors, uncover new uses for your products, enhance your traditional research methods, and more.
Ragan Insider Lydia Howard
3 reasons list stories work
It’s a familiar format. It’s familiar, because it’s effective. Here’s why and how you should compose a list of key points to deliver your message.
Ragan Insider Kevin J. Allen
82 percent of PR pros want a standard measurement tool for social media
That’s according to a new survey from the Public Relations Global Network that said social media spending will increase over the next five years.
Ragan Insider Matt Wilson
Insurer’s measured approach to Pinterest pays off
American Family Insurance took about a month to decide whether the image-centric site was the right place for it on social media. Now, the company’s figuring out what works best there.
Ragan Insider Raschanda Hall
10 ways to sharpen your communication skills
Start adopting these tips now—or use them as inspiration for 2013.
