4 things communicators can learn from a new Lincoln flick
#MiniAbe prepares for the Oscars with a video from the Illinois Office of Tourism that is bound to go viral.
#MiniAbe prepares for the Oscars with a video from the Illinois Office of Tourism that is bound to go viral.
Harry McCracken, the magazine’s editor-at-large, discusses good and bad pitches in a recent podcast. PR pros, turn your listening ears on.
To be successful on Facebook, it isn’t enough to have a lot of fans. You need them to interact with and share your posts, too. Here’s how.
From “synergy” to “scalable” to “ping,” here are some of the most atrocious examples of corporate speak—and their translations.
The hospital for young cancer patients was named the brand with the most-loyal Facebook following. It got there without gimmicks or snark.
It is easily the most overused and abused punctuation mark in the English language. Here’s how you should be employing it. (Hint: Sparingly.)
A guide to getting legitimate search engine traction in your online posts and updates.
Getting your posts in front of readers’ eyes is one thing; it’s important to modify the focus—and even the format—to extend their life and expand your audience.
Burger King and Jeep both endured hackers’ taking over their Twitter accounts this week. Other big brands don’t want to be next in line. Oh, and faking it is a baaaaaaad idea.
Share your value. Tell stories. Remember the 99 percent rule. Ways to make the most of Facebook, Twitter and other social platforms.
Here’s what employees need to feel engaged at work. Take notes because most executives, despite their best efforts, don’t understand the employee perspective.
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
Compelling content and lively writing are essential, but they’re not the whole story …
Before you hire a freelancer to write your annual report, make sure he or she understands the business world, communicates well in person, and excels at storytelling.
From Stephen King’s writing tips to how to find a job you love, this list has something for everyone.