Ragan Insider Gerry Moran
Measuring your personal branding on LinkedIn
In seeking to establish yourself as a topic expert, remember that endorsements matter. So do your 2nd– and 3rd-level contacts.
Archive for October, 2013
Ragan Insider Kristin Long
Infographic: B2B content marketing trends
Did you know that 93 percent of B2B marketers use content marketing, or that 58 percent plan to increase their content marketing budgets in 2014? Read on for more interesting trends.
Ragan Insider Mark Schaefer
5 foolproof ways to attract more blog readers
Here’s how LinkedIn, strong content and thinking of your blog URL as an email address can bring loyal readers to your blog.
Ragan Insider Shawn Murphy
3 reasons executives should care about employee engagement
Employees are not lowly minions out to do the board’s bidding. Take employees happiness and satisfaction seriously, or watch the company wither.
Ragan Insider Steve Rayson
LinkedIn drives more website traffic than any other social network
Forget Facebook and Twitter. If your company wants website traffic, your social media strategy should focus on LinkedIn.
Ragan Insider David Pogue
A press release makeover: Ditch the buzzwords
Columnist David Pogue picks apart a jargon-filled email from a PR pro and offers a rewrite.
Ragan Insider Maeve Maddox
Should you omit or retain ‘that’ in your writing?
Often the correct decision depends on the context and on the word or words that follow. Sometimes, though, your ear should guide you.
Ragan Insider Jarrod Galm
10 reasons why your company needs a social media manager
Giving a dozen employees access to the company’s social media accounts isn’t the same as having a social media manager. Hire someone to handle this critical communications platform.
Ragan Insider Christie Melby
Are phone skills a thing of the past?
Many people in their 20s or early 30s simply hate the phone, but one intern sees the value in communication over the horn.
Ragan Insider Kristin Long
Infographic: The 13 personality types in every office
Is your workplace home to a chatterbox, delegator, backstabber or enthusiastic meeting scheduler? Are you one of these grating personalities? Find out here.
Ragan Insider Russell Working
Clickworthy: 11 ways to grab readers with headlines
Thrill readers the way Cosmo and National Enquirer do. Make the first five words count. And write for your friends, not some imaginary corporate target.
Ragan Insider Laura Hale Brockway
10 writing pet peeves
Some are a matter of preference; others are concrete rules. Either way, these writing tics can lead one to pull his or her hair out.
Ragan Insider Kristin Long
Infographic: How and why emails get misinterpreted
Sixty-four percent of people have sent or received an email that unintentionally caused anger or resentment. Can you relate?
Ragan Insider Chad Giron
10 signs your boss is out of touch
PR head honchos who still ask about MySpace and the top 25 dailies probably need a crash course in current events.
Ragan Insider Mickie Kennedy
5 smart ways to follow up after a networking event
The most critical part of a networking event is how you follow up with the people you met. Here’s how to do it right.
