What your favorite Instagram filters say about you
You might not realize it, but whether you typically opt for Mayfair, Lo-Fi or Valencia says volumes about your corporate communications personality.
You might not realize it, but whether you typically opt for Mayfair, Lo-Fi or Valencia says volumes about your corporate communications personality.
List articles are ruining online writing, this author says. With no irony intended, here is his list of reasons why we have to stop this content-marketing atrocity before it goes any further.
The author, a veteran speechwriter, asserts that affording your top exec the chance to ad-lib can be disastrous. He offers alternatives to binding your head honcho to a tight script.
Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy.
Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy.
The baseball memorabilia company and the Major League Baseball Alumni Association scrambled to correct an injustice toward a young baseball fan.
The # is everywhere on Twitter and other online platforms, but there are hazards if you use it in conjunction with a competitor’s brand name. Check out these guidelines.
Tying the ubiquitous behavior to consumers’ longing to identify with something ‘famous,’ this tactic gets your fans to promote your product or service with little cost and huge ROI.
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
Brand managers stand to gain a lot when they work with the right people online. Here are a few audiences not to overlook.
Brand managers stand to gain a lot when they work with the right people online. Here are a few audiences not to overlook.
Elizabeth Holmes went toe to toe with The Journal and says the publication got its facts wrong about her company.
Intel, LinkedIn and a host of other companies beef up benefits in areas such as fertility treatment, adoption and vacation time. One firm even limits its workweek to 40 hours.
Do you pepper conversations with clichés, turn simple emails into never-ending email chains or schedule unnecessary conference calls? If so, you’re probably irritating your co-workers.
Animated videos aren’t just for kids. They have a unique ability to hold employees’ attention and appeal to a diverse workforce. Keep these tips in mind to make the most of the medium.