Infographic: Most marketers struggling with visual content
Experts preach the importance of visual communication, but research shows just 11 percent of marketers feel they’re producing high-quality visuals and accurately measuring their success.
Experts preach the importance of visual communication, but research shows just 11 percent of marketers feel they’re producing high-quality visuals and accurately measuring their success.
Add these books, videos, websites and other tools to your cache, and you’ll be whipping up unforgettable stories in no time.
Being more selective about the verbal gems you share with your readers—and framing them just right—makes them sparkle with a special luminescence.
Some PR practitioners don’t like to use their personal handles for work, but reporters may not want to engage with a corporate one. A public relations pro weighs in.
Report reveals what motivates bloggers, vloggers and short-form content creators to work with brands.
Hear how the caffeine giant uses internal social media to turn employees into brand ambassadors.
Developing and landing a story pitch are just the beginning. Making the most of the opportunity requires planning, diligence and carefully guiding the journalist toward conveying your message.
More and more people want information quickly and efficiently, and images are the best way to deliver. Here’s how your organization can stay on top of the visual content trend.
These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.
Jorie Mark knows what she wants in social media from the Kroger grocery chain: aggressive content marketing in the form of conversation with customers and customer stories.
This week’s featured listing gives one candidate the opportunity to help Starbucks personalize experiences on social media and other online outlets.
Punctuating a series of bulleted items, confusing homonyms and the tenses of lie and lay can vex writers in any field. Here is a handful of frequent fumbles, and how to get them right.
Engagement means much more than convenient flex-time, great training courses, haute-cuisine cafeterias, free healthful vending-machine snacks, and on-site day care. It takes endless thought.
These days, bloggers write longer posts and spend more time on their sites. Do you? Should you? Consider these findings on the state of blogging.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.