Aligning staffers’ values with specific company objectives will generate ideas that will benefit the bottom line—and that’s the sort of metric that the top brass can appreciate.
Flabby prose offers little of value to your potential customers. Here’s a reduction plan to make your text leaner and cleaner.
The next wave of talent is dipping its collective toe into the professional pool. What worked for those old fogey millennials won’t pass muster for Gen Z. Employers had better heed this advice.
Botching your kid’s music recital is one thing; blundering a professional assignment is quite another. Follow this advice to stay in the good graces of clients and grandparents alike.
Public relations is much more than a nine-to-five job, but most of us wouldn’t change a thing. Here are tactics and behaviors that pop up spontaneously outside our cubicles and after client meetings.
Long-term preparation of your presentation is essential, of course, but the minutes and even seconds before you stride out to face the audience are just as important.
The GOP frontrunner is dominating the field with an ad-lib style and an arsenal of insults. Will speechwriting become less formal? Will The Donald adapt, or will he fall flat in the end?
A batch of one-time patrons is not enough to sustain any business endeavor. Use these tips to ensure that visitors stay on your site, come back for more and eventually become customers.
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours.
There are plenty of indicators—some blatant and some subtle—that signal a staffer is losing interest and is seeking greener pastures. Here’s what to watch for.
Your organization thrives when employees are engaged and continually seeking new ways to streamline internal processes and improve products and services. Try these approaches.
The photo-sharing app is switching to an algorithm-based timeline, which means brands’ content might no longer show up in users’ feeds. Here’s how to get ahead of the change.
A Chipotle employee posted negative tweets about workplace issues, and a judge ruled that the restaurant chain had no right to ask for their removal. Find out why.
Marketing pros can work a room, but many don’t realize that this ability—and others—can help their résumés stand out. Put these skills to work to nab and excel in of these open positions.
Join the Speechwriters and Executive Communicators Forum LinkedIn group and lend your experience and authority to the speechwriting conversation.
