8 ways to help your social media manager help your brand
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
Till death do you part with your AP Stylebook? Consider this roundup of insights from an Associated Press editor on the topic of nuptials terminology.
So much of communication is visual these days, so creating a visually engaging and easily navigable internal network is essential for staff outreach. Take a cue from these success stories.
Imagine millennials who are never offline and who are unburdened—for now, anyway—by college tuition debt. Try these approaches to court this emerging cadre of consumers.
Measuring engagement levels for digital channels can be a challenge (read: major headache). Try gauging these behaviors and other key numbers to see what’s working.
Looking for insights on how to begin your blogging journey? Newbie communicators and others new to the blogosphere should take note—here are tactics to employ.
We can’t get enough of the amazing, out-of-this-world edginess that has come in. We crave your originality, and you are the only one who can fulfill it! We want to see your best in content creation and storytelling. The extended deadline is Aug. 24. Enter today.
Communicators, cut the self-deception. You’re simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
Awash in a sea of goldfish-level attention spans biting at click-bait, many saw the only way of staying afloat was to produce list stories. Here’s how to get your writing back on terra firma.
Though some speech devices are obvious to spot during election season, many are more obscure. How many of these do you recognize?
Your strategy must include key ingredients that many campaign managers overlook. Omitting one element can spoil the recipe. Don’t overemphasize the content at the expense of marketing.
If you are representing your brand on social media, you might be missing out on some terrific options. Sample this smorgasbord of ideas and examples to rev up your digital presence.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Bogged down in approvals and other time-consuming tasks? Learn how to save yourself precious minutes—and even hours.
Performers assiduously rehearse their carefully crafted stage movements, and if something goes awry, they’re ready to ad-lib a bit to get things back on track. Speakers, heed this advice.