How can you improve your organization’s messaging? One pro dares to delve into defining ‘thought leadership’ and how you can use the tactic to succeed in your next PR campaign.
The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
After Steve Jobs’ tech giant ditched its agency in favor of in-house staff, it played things even closer to the vest, to its great advantage. Find out more from a 10-year company veteran.
Whether in casual conversation or when addressing a roomful of listeners, make sure you get these words right. Here are preventive tips for avoiding a heinous incident.
The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to ‘work your magic’ can baffle colleagues and clients, while risking that you don’t get precisely what you need.
Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
Everything is going visual in communications—or so we hear. Yet headlines and text are all the more important in directing traffic for overwhelmed internet users.
Looking for insights on how to begin your blogging journey? PR students and others new to the blogosphere should take note—here are tactics to employ.
Many live talks go smoothly from start to finish. Others, well, not so much. Preparedness can involve extra batteries, hard copy of your notes or profound familiarity with your topic.
Effective leaders engage their workers through consistency and authenticity. Here are several ways to establish rapport with them and sustain that essential bond.
Here’s a hint: We used one in the headline—and it wasn’t the use of open-palmed gestures. Employ these approaches to engage your audience and land your call to action.
These pieces of internet culture are pervasive across social media platforms, but it’s not just for bloggers or online fans. Here’s what you should know about jumping on the trend.
