The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
Rely on internal partners. Use successes to drive interest. And how about a shout-out to your company hero who helped save a woman in a wheelchair from a burning building?
Every organization has its own approach to posting on social media. For a few successful brands, however, there is one key to online engagement: Pick one platform. Here’s more.
Deadlines looming? Inspiration waning? Your editor…well, doing those annoying editor things? Take heart. These steps might not bring absolute serenity, but they will get you back on track.
Crafting a powerful opening line can be difficult, but the way writers close stories can also pack a punch. Here are several to consider.
One size does not fit all, but this guide will help you determine what’s best for your audience—and your topic.
The beagle has to find a new doghouse: The insurance company said that although he ‘served his purpose at the right time,’ the brand is heading in a new direction.
It might be a gradual shift in the marketplace, or maybe a required name change because of negative associations or rapid expansion. Make the transition smooth and comprehensive.
Perks are heavily influencing job seekers’ decisions. Are you saying ‘yes’ too soon? Are you asking for the right things? Here’s advice—and a roundup of open positions to scroll through.
PR Daily’s 2016 Video Awards wants to see your best digital ads, recruitment videos, viral sensations and more. Tell us the secret of that video that spoke to the masses by Wednesday, Oct. 26.
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
Staff turnover is expensive and time-consuming. Spare yourself those headaches, and try harder to engage the workers you already have. The rewards are worth the effort.
Praises showered the company’s marketing team for buying the sponsored Twitter hashtag and for its series of tweets during the final presidential clash.
‘Get to the point—quickly and concisely.’ It’s been drummed into our Western heads. In some regions, though, that’s considered rude. Here’s how and why you should vary your approach.
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
