Edelman’s latest research highlights the broadening scope of responsibilities falling to internal comms pros—who are increasingly counted on as vital sources of truth, accuracy and fairness by colleagues.
Learn what CEOs are focusing on right now, and get a handful of uplifting links.
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today.
The Supreme Court blocked the Biden administration’s proposed requirements for large businesses. Now what?
Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present.
Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
The tech software giant uses scorecards as a measurement tool to track specific goals in four critical areas.
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
New data from The Conference Board sheds light on return-to-work anxiety, remote work frustrations, and why employees are seeking greener pastures.
A strategy of listening, co-creation, and measuring results proves a winner for this global tech giant.
Collaboration holds companies accountable, while employees feel heard.
The communications industry has fundamentally changed . . . for the better.
As socially conscious and eco-friendly investors continue to press for change, there’s a big opportunity for brands that can land their message.
The experienced communicator shares a wealth of tips to keep your messaging globally resonant, relevant and clear as a bell.
