How communicators and companies are responding—and should respond—to the Capitol riot

Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.

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How communicators are reacting to Capitol riots

Jan. 6, 2021 is a day we won’t soon forget.

Pro-Trump extremists stormed the U.S. Capitol in a stunning display of mayhem and destruction that resulted in four deaths. Prominent business leaders swiftly tweeted takes, with most unreservedly condemning the violence.

IBM condemns today’s unprecedented lawlessness and we call for it to end immediately. These actions have no place in our society, and they must stop so our system of democracy can work.

— Arvind Krishna (@ArvindKrishna) January 6, 2021

Today marks a sad and shameful chapter in our nation’s history. Those responsible for this insurrection should be held to account, and we must complete the transition to President-elect Biden’s administration. It’s especially when they are challenged that our ideals matter most.

— Tim Cook (@tim_cook) January 7, 2021

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