Study: People trust their employers more than most other institutions
Edelman’s latest research highlights the broadening scope of responsibilities falling to internal comms pros—who are increasingly counted on as vital sources of truth, accuracy and fairness by colleagues.
New research shows that people around the world trust the information they get from their employers more than the information disseminated by news sources.
Edelman’s 2022 Trust Barometer found that despite declining faith in CEOs in general, people list “my CEO” and “my co-workers” among the sources they trust most.
Tonia Ries, Edelman’s global executive director, says this means companies have a responsibility—now more than ever—to act as a source of trustworthy information.
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