Social Media

Looking for new ways to tell its annual story of impregnating an adult panda, the zoo brought people closer than ever before.

You’ve accumulated thousands of ‘likes’—or many, many more—but now you need to give your fans a reason to return. Here are three tips and lots of examples.

The authors of the new book “Marketing in the Round” explain how to painlessly launch a measurement program that will show how your marketing and PR efforts affect the bottom line.

Twitter is good for afternoons; Tumblr is best after dark.

This graphic explains how to turn your visually-appealing pins into a killer marketing strategy.

They curate, Digg, and go beyond a mere ‘like’ on Facebook. These are the mothers of today.

The feminine-care brand is giving gifts to Pinterest users and using a welcome-to-reality tone on Twitter to make people more comfortable talking about tampons.

How many of these traits also belong to you and your clients?

An eye-tracking study reveals where on brand Facebook pages users are most attracted.

Attempts to connect with fans about topics unrelated to your brand don’t correlate with engagement, a Facebook communicator tells Ragan.com.

Pinterest recently updated its layout, terms of service, and acceptable use and privacy policies. Here’s how the changes affect you.

Use these techniques to make sure your tweets—and brand—reach as many people as possible.

You can apply much of his mangled wisdom to using online networks effectively. Oh, and when you come to a fork in the road, take it.

How to convince the naysayers in IT, HR, and the Legal Department that social media is a necessity.

When a smartphone app grows at a faster pace than Facebook, you know it’s big. This graphic has the nitty-gritty on the Instagram craze.