Does your company have a Pinterest account? Here’s what you need to know about Promoted Pins, working with influencers and creating content people want to share.
Facebook’s organic reach may be down, but these strategies can help you beat the news feed algorithm to reach more of your followers.
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand’s advantage.
These individuals offer tips and tricks about social media, marketing and corporate messaging.
These creative approaches don’t require much monetary outlay, making them attractive options for brands in today’s online landscape.
The fast-food chain’s vice president of digital and social media explains the innovative ways the brand reaches its target market online.
The professional network offers user-friendly tools and metrics to help guide your content strategy.
The organic food company explained the situation through press releases, but community managers are answering consumers’ questions and concerns individually through Facebook and Twitter.
Twitter launched its official app for streaming live video over its platform Thursday, after cutting off support for competitor Meerkat a little more than a week before.
Recent announcements from the social network’s higher-ups show they intend to make it even more powerful as a content platform for publishers and brands.
Online campaigns can attract and engage established and potential customers without busting your budget. Try these approaches.
The biggest reason is because the content is repetitive and boring, but there are other factors at play, too.
Journalists, bloggers and other writers with influence are people first. Respect their privacy, and consider the platform in question. Here are specifics to light your path.
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
Want people to talk positively about your products and services on social media? Here’s how to start thinking productively about online recommendations.
