Creating a connected, engaged culture amid ongoing COVID-19 disruption

Communicators are under immense pressure to deliver the goods on a multitude of fronts right now.

But amid all the strain and confusion caused by this relentless pandemic, there’s an opportunity to prove the worth of authentic, consistent and uplifting communication. The key is in creating genuine, emotional connections with your colleagues.

This is easier said than done—especially when most of us are working remotely—but Ben Gould, head of the Connected Executive Program at Workplace from Facebook, says that more connectivity equals happier employees (and customers) and a better bottom line. Gould, along with several colleagues from Workplace from Facebook, shared a slew of practical guidance at Ragan’s recent “virtual class,” titled “Building better video communications and more authentic leaders using live video.”

Here’s the upshot of how communicators can succeed during these difficult times:

Creating a ‘connected’ company