Report: Messages from top execs lead the way for corporate communicators

See the full results from PoliteMail’s latest research on how business leaders are using their comms channels to engage employees and drive results.

Where are corporate communicators spending the bulk of their time?

As the country faces the winding down of the COVID-19 crisis, ongoing disruption in the workplace and new threats in an increasingly digital market, it’s helpful to know how your competitors and colleagues spend their time..

PoliteMail has the corporate comms pro covered with its latest State of Corporate Communications Report. The research shows how valuable comms resources are being used (executive comms are No.1) and what priorities communicators have set for the coming year.

What’s the top communications channel for most pros? Email, but other offerings like virtual/video meetings have stormed to the top of the list. And is everyone out there except for your organization creating an internal podcast?

According to the data, no. Podcasts are still a relatively untapped resource.

How do these various channels get used in relation to specific goals? If your focus is on change communications, you’re more likely to focus on video (52%) and comms pros looking to reach a broad, targeted audience are sticking with email (54%). To build community and solicit internal feedback, the internal social media platform has become a go-to resource (45%).

To learn more about how corporate communicators are making the most of the tools at their disposal and to benchmark your organization’s efforts, download the full report.

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