Traditional writing skills don’t work online
Most Web content is overwritten and useless.
Most Web content is overwritten and useless.
Apple’s new device might become a PR must-have sooner than you think.
Why ‘myself’ is not a one-size-fits-all replacement for ‘me’ or ‘I.’
Media relations is more like dating then you might think.
Here’s how a former journalist gets Kaiser Permanente the coverage it wants.
For harried but well-intentioned communication managers, here are some talking points worth communicating to new employees.
From live-tweeted surgeries to crisis communication, networks deliver real-time information.
The once cutting-edge way to pitch hasn’t met expectations.
A how-NOT-to primer in the wake of the startup’s confidential-information breach.
Engage your workforce with wikis, videos—even text messages.
To get the message and tone right, do your homework and keep the text simple.
Follow these tips to root out embarrassing mistakes.
Function must supersede frivolity and deliver pertinent information when the consumer wants it.
Why is it that writers labor for hours over a story, only to chase readers away with boring, say-nothing headlines?
Stop procrastinating, set aside your fears, marshal your writers, and DO it.