Archive for December, 2011
5 great ways to end a speech
As the curtains draw, will your audience remember you? Here are five ways—with examples—to make a memorable closer.
Poll: The most annoying word of 2011 is …
Marist released its annual poll and found, like, whatever, you know—seriously—we’re just sayin’.
What is Pinterest? And should your brand climb aboard?
The social media site is a sort of reverse Twitter; most messaging is done with images, and text is secondary. It could be a great communication tool, some say.
How Coca-Cola has cultivated the biggest Facebook brand page
On a page that varies by country, the bottler reaches out to 36 million fans and maintains multilingual monitoring, says its social media strategist.
Journalism skills that translate into the PR world
Reporters and editors may change careers, but they forever retain the hard-earned skills learned in a newsroom. And that’s good for PR firms.
5 video content tips for PR pros
What you need to know to have a successful campaign.
10-item checklist for B2B marketers in 2012
Pay attention to these trends next year if you want to remain competitive.
10 gift ideas for the last-minute shopper
Still scrambling for gifts this week? Print out this holiday gift guide before you hit the stores.
Report: The 5 brands that could perish in 2012
A survey of American consumers is bad news for these major organizations. Do you think they’ll make it?
7 examples of passive voice (and how to fix them)
We’ve learned since grade school to use active voice, and yet its tepid counterpart weakens so much of the prose we see.
The 3 most dangerous social media metrics
It’s not traffic, tweets or comments that you should keep an eye on. Here’s why—and what you should pay attention to.
Pillsbury video campaign stars the Doughboy and fans’ photos
The company developed a holiday website where people can add their family pictures to a video featuring its giggly mascot.
7 reasons your Facebook page falls flat
Your page won’t get any likes if you post at the wrong times, forget to follow up, or just don’t have interesting content.
What’s the smartest career move you’ve ever made?
Did you quit a thankless job or change careers altogether? Tell us about it.