4 branding tips from Benjamin Franklin
In addition to helping found the United States, Franklin was a brilliant inventor and community builder. His legacy includes valuable lessons.
In addition to helping found the United States, Franklin was a brilliant inventor and community builder. His legacy includes valuable lessons.
The company helped start the cancer-fighting foundation and has long made its iconic, yellow bracelets. Now, months after Lance Armstrong’s doping scandal came to a head, Nike’s severing that key tie.
The Twitter-owned app is gaining favor among marketers, and the winning 6-second video will earn its creator iced coffee for a year.
The Public Relations Society of America is revising its Accredited in Public Relations credential as the number of PR pros who seek the accreditation declines.
The Internet legend that is Chuck Norris would be able to accomplish some pretty amazing feats in the field.
Delving into content marketing? Make it good, don’t blab about yourself, and pay attention to your data, says this expert. Tennis videos work, too.
Being forthright and available to your audience—especially those directly affected by the specific problem—will help you weather the storm.
Straight from a Pixar story artist, here’s a list of ways to break through writer’s block and write stories you’re proud of.
Realizing that stuffy, top-down communication no longer works, the Federal Reserve Bank of Chicago conducted a makeover that created a more lively culture. Here are some takeaways.
From sending money to starting a stampede of ponies, these features are worth noting.
Don’t become the Mayor of Loserville. Keep your tummy tucks, your adult reading materials, and your time in the slammer to yourself.
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
The two professions have more similarities than you may think. Take a look.
All content is not good content, and content marketing isn’t a newfangled trend. We’re busting these myths and more.