Malaysia Airlines: A lesson in crisis management
The five steps the airline should take to change public perception.
The five steps the airline should take to change public perception.
You probably monitor open and click-through rates, but have you ever calculated the price of each email you send? Find out what other metrics you should be tracking here.
It’s a waste of your time and your recipients’. Here are some ways to follow up with people without irritating them.
Maybe you substitute it for a comma, or incorrectly capitalize the word that comes after it. Either way, it’s time to start using it correctly.
There’s the thrill of landing your first story, and the agony of getting cut from a segment. It’s just another day in the life of a PR pro.
A little research can help a whole lot when it comes to making hashtags work for your brand.
Fifty-two percent of PR pros say journalists fact-check with them less often since the emergence of social media. Read on for more interesting findings.
The show that was famously ‘about nothing’ and featured ‘no learning’ actually had a lot of good advice about personal and professional relationships.
The show that was famously ‘about nothing’ and featured ‘no learning’ actually had a lot of good advice about personal and professional relationships.
We all make mistakes, but we don’t all apologize for them. If your organization, executives or employees get in hot water, an apology with these three elements will get them out.
A Forbes columnist has argued that ‘Internet speak’ and brands trying to sound like their customers could be eroding reputations.
Employees are telecommuting, offices are adopting open floor plans, and dress codes are loosening up. Not sure how to stay professional amid the changes? Here’s some advice.
The tech giant has announced plans to lay off 18,000 employees. One memo announcing those layoffs was full of business-speak.
The tech giant has announced plans to lay off 18,000 employees. One memo announcing those layoffs was full of business-speak.
The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post.