The highs and lows of comms measurement in 2016
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
Here’s a useful round-up of data-mining, preparation, analysis and visualization tools for those intimidated by programming or coding. PR pros, take note.
Savvy marketers can land a coveted position if they brand themselves correctly and put their best efforts forward. Follow this advice to stand out from other applicants vying for a job.
The job forecast for reporters and broadcasters is cloudy. Where will PR pros send pitches if those jobs vanish? Here’s insight—along with a list of communications positions to browse.
Inspired and inspiring, these presents will warm the hearts—and the hands—of the freezing freelancers, aspiring authors and pithy poets on your shopping list.
More and more consumers are using online platforms to grant their Christmas wishes. Are you ready to accommodate your customers’ needs? If not, here are a few tips.
This 2010 holiday video features our own Bill Sweetland, who is retiring at year’s end and whose abundant contributions to Ragan Communications will be sorely missed in 2017 and beyond.
Data suggest people make more writing mistakes on social media than anywhere else online. Don’t become one of them. Here are some things to avoid.
If you want coverage, offer something of true value and forge a relationship to stay on journalists’ minds for future consideration.
Don’t have time to attend conferences? Sharpen your skills with Ragan Training.
Holiday gift shopping isn’t always easy, but some people have a harder time than others. A few tips: Don’t bring expired food, live animals or DIY projects to the office gift swap.
The internet portal puts employees first in its communications. From intranet to infographics, here’s how that works.
You should be measuring your success throughout the year—not a month before it ends. Here’s why.
The entrepreneurial spirit, even in an established organization, fosters innovation and, ultimately, spurs customers to embrace your products or services. Try these five approaches.
Do you think of your answer before the other person is done speaking or pick up your smartphone mid-conversation? You might need to improve your listening skills.