Your execs need your counsel now more than ever amid our current coronavirus pandemic. View this this presentation to hear how to manage with confidence, based on firsthand experience and findings from a new Peppercomm/IPR study.
Nearly 60 percent of businesses have been hit by a crisis, yet only 54 percent have a plan in place to guide a response.
The five steps the airline should take to change public perception.
The next time your company faces a crisis, lighten the mood in the office with the songs on this list.
It’s not enough simply to have a plan in place; proceeding swiftly and genuinely engaging your angry audience are essential.
Preparation is essential, of course, but staying on top of changes in personnel is every bit as important.
Whether communicating with humans large or small, being respectful, humble and selfless goes a long way toward defusing difficult situations.
Not every bump in the road calls for all-out war. Here’s how to determine what level of response is appropriate.
Stark contrasts between actions there and the responses to Katrina and the BP disaster.
How to avoid being caught flat-footed when disaster strikes.
Monitoring news outlets and online mentions is just the beginning. Diligent preparation and identifying what will constitute a reputational disaster—not just basic complaints—are crucial.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Here’s what we plan to take with us post-pandemic.
Running the gamut from merely lousy customer service to the tragic events of 9/11, these cases studies offer lessons—citing positive and negative examples—for messaging amid turmoil.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
