Crisis comms lessons from Texas’ winter storm debacle, how to boost morale and more
Grab some communication takeaways from Jen Psaki, and learn a painful lesson from a terrible Black History Month idea.
Greetings and salutations, comms pros!
Here are some choice highlights, lowlights and soundbites from the wild world of communications from Feb. 15-19:
1. Crisis prep lessons from the Texas winter disaster.
Misery continues across the Lone Star State, where millions remain without power after a massive winter storm. The debacle serves as a sharp wakeup call for those who’ve not prioritized or prepared for crisis management.
Forbes shares a slew of lessons from these tragic events, including, “for business leaders, the main takeaways are to prioritize clear and effective communications, leverage existing resources in new and creative ways, and be flexible to adapt to new challenges as they emerge.” Also: “Leaders who weather crises well give regular updates, communicate on several channels and provide updates with transparency and clarity so customers can rest assured knowing resolution is in process.”
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