PR people: News about your firm is (usually) not newsworthy
Journalists don’t care about your new logo, redesigned website or vision for your brand. Send them something newsworthy.
Journalists don’t care about your new logo, redesigned website or vision for your brand. Send them something newsworthy.
As President Obama wrote his speech on Sunday, a former Rumsfeld staffer tweeted: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”
Research from PR Newswire shows news releases that include video, photos and other shareable elements attract more attention.
Want to get land more followers and keep them engaged? Follow these simple tips.
Videos, photos and social media links augment an easy-to-read yet informative blog.
How John McCain’s communicators turned the Republican National Convention into a TV hit.
Heather Kernahan shares the standout moment in her career.
Comms pros can help even the most introverted leaders flourish.
Stephanie Wilson shares the best advice she’s ever received.
It’s time to stop doing them and get past, ‘We’ve always done it this way’.
It’s time to stop doing them and get past, ‘We’ve always done it this way’.
The work of these award-winning journalists provides great examples of the craft.
PMI’s Bessie Kokalis Pescio shares how internal communicators can make global content relevant everywhere.
Caitlin Copple shares her philosophy for achieving ambitious goals.
Let’s look at how different business functions can employ this bold new advancement.