How to Build Brand Authenticity with Corporate Video Communications

Wednesday, May 1, 2024 11 a.m.-12 p.m. ET
In partnership with
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Internal CommunicationsEmployee CommunicationsExecutive CommunicationsHR CommunicationsStrategic CommunicationsGlobal CommunicationsEmployee Engagement

In corporate communications, authenticity is the currency of trust and credibility. In fact, 64% of internal and external stakeholders globally prefer to connect and invest in companies with shared values, making authentic video communications a powerful tool to cultivate trust. But it also comes with its own set of challenges and pitfalls like overproduced content, misalignment with company values or a lack of transparency.

Join us on May 1 for this FREE webinar where Rip Media Group Founder & CEO Maury Rogow and PlayPlay Global Head of Content & Comms Mélissa François will deep-dive into the impact of authentic video communications on both internal and external brand perception. You’ll learn to:

  • Craft authentic video stories that connect with your audience. 
  • Develop compelling narratives that resonate with employees, clients and stakeholders. 
  • Drive hyper-transparency through video, fostering employee advocacy. 
  • Boost engagement and brand loyalty by seeing real-world examples of authentic videos. 
  • And much more …

Bonus Takeaway:

  • The Video Advantage: Game-Changing Trends and Strategies for Content Marketers ebook.
  • 7 Video Trends to Transform Your Communications in 2024.
  • 4 Steps to Create a Truly Engaging Corporate Video.

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

PRESENTER

Maury Rogow
Maury Rogow

Founder & CEORip Media Group

Founder and CEO of Rip Media Group, Maury Rogow has launched over 200 brands and 3 successful startups using the storytelling structure he learned producing films in Hollywood. One of his earliest pivotal learnings was being a part of selling a start-up to Cisco Systems for $2 Billion. He is an out-of -the-box thinker and delivers real results with video first marketing.

Mélissa François
Mélissa François

Global Head of Content & Comms PlayPlay

Mélissa François is a Content Marketing leader with over a decade of expertise in the tech industry. Based in London, she has steered the content and community helm at global companies like PlayPlay, Zoom and SurveyMonkey.

Passionate about curating holistic marketing campaigns and championing community-driven strategies, she advocates for compelling storytelling and engagement-first content.

MODERATOR: Jon Minnick, Special Projects Manager, Ragan Communications and PR Daily READ BIO

PlayPlay Logo

About PlayPlay:

PlayPlay is the leading video creation platform that allows enterprise marketing and communication teams to turn any message into a memorable video. With PlayPlay’s intuitive solution, anyone can create impactful, on-brand videos in a matter of minutes — without any technical skills. More than 3,000 large and mid-sized companies across the globe already use PlayPlay to communicate company news, tutorials, employee interviews, event teasers and more. The result? Authentic videos that communities love, share and remember.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Strategic Communications • Global Communications • Employee Engagement

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.