How to land blockbuster coverage during and after a PR event
Don’t just talk about your product. Inspire your audience—and win news media coverage—with stories that people are eager to share.
Newsjacking as a content strategy
Major rewards await brands whose online managers can jump in quickly on a trending story and offer wisdom and humor to attract journalists and fans.
A marketer’s guide to digital giveaways, promotions and rewards
Free from Red Touch Media and Ragan Communications, the guide shows how to glean valuable data from your customers and sharpen your marketing focus.
