Create Amazing Videos Virtual Summit

Future-proof your skills and strategies to shoot stellar videos

Friday, Feb. 7, 2020
1–3:20 p.m. Eastern time
Price: $449

Video isn't a luxury anymore. It's today's premier communications and marketing tool. But it can be hard to keep up with the latest visual storytelling techniques—until now. Join this intensive training session, specifically for beginners and intermediates, and learn to shoot videos like an award-winning cinematographer, regardless of gadgets and gear. What you'll learn from Chad Carter (American Red Cross), Lou Bortone (videographer and author, "Video Marketing Rules") and Jenn Herman (author, "Instagram for Business") will help you wow audiences with the best practices behind today's most viral videos.

Gather with your team and you'll learn:

  • A proven, timeless video storytelling strategy
  • The best cameras for your budget (including your smartphone)
  • New ways to shoot and share live video on social media channels like Instagram
  • Savvy ways to monetize your video for greater ROI

Don't let the video revolution pass you by—join this can't miss event to bring your team's video skills up to speed.

Don't miss this unique opportunity!

1-1:40 p.m. Eastern time
Session 1: Storytelling Strategy

Harness the power of video storytelling by finding the perfect narrative

With limited budgets and expertise, communicators have to rely on their storytelling mastery to engage and inspire. Join to discover how it's done—starting with identifying the hook to motivate audiences while using limited resources to create incredible video stories that move stakeholders to action.

You'll learn:

  • How to identify and promote the emotional core of your story
  • A step-by-step guide to shooting quality videos using just a smartphone
  • Proven tips and strategies to elicit the most compelling answers from video subjects
  • New ways to capture your mission and vision in a compelling visual narrative

Q&A immediately follows this session

Chad Carter, regional communications director, American Red Cross
1:45-2:30 p.m. Eastern time
Session 2: Production Planning

The DIY studio: Use the 5Ps to create more powerful, profitable video

Now that you know the secrets of planning a compelling story, it's time for a deeper dive into a practical five-step process (purpose, premise, production, promotion and profit) guaranteed to bring your vision to life—whether you're shooting interviews, behind-the-scenes peeks or presentations at live conferences.

You'll learn:

  • Purpose: How to establish your video goals and objectives
  • Premise: Steps to develop your video content and messaging
  • Production: The best cameras, mics and editing tools—plus easy shooting tips, shortcuts and tricks to turn amateurs into pros overnight
  • Promotion: Best channels to distribute your video for maximum reach
  • Profit: How to turn your video content into cash

Q&A immediately follows this session

Lou Bortone, former executive, E! Entertainment and Fox Family Worldwide
2:35-3:15 p.m. Eastern time
Session 3: Social Media Strategy

Break into live video: Create amazing videos for Instagram Stories and IGTV

In today's online marketing environment, Instagram Stories is one of the most powerful means of connecting with your audience—and IGTV continues to add new features to allow you to share high-quality content with your audience. Join leading Instagram expert Jenn Herman for this tactics-filled session on creating videos for Instagram Stories and IGTV.

You'll learn:

  • New Instagram Stories features and tips to get people to watch more of your videos
  • A step-by-step process to create Stories videos that drive engagement
  • How to drive leads and website traffic from Instagram Stories videos—even if you don't have the swipe-up link
  • The ROI formula: IGTV tactics for better viewer retention and conversions
  • What's next: How to integrate your Stories and IGTV for best results

Q&A immediately follows this session

Jenn Herman, founder, Jenn's Trends
3:15-3:20 p.m. Eastern time

Closing remarks and key takeaways

We'll share the top takeaways from the summit as you prepare to implement these ideas for your organization.

Brian Pittman, virtual events producer and moderator, Ragan Communications



Regional communications director
American Red Cross
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Former executive
E! Entertainment and Fox Family Worldwide
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Jenn's Trends
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Virtual events producer and moderator
Ragan Communications
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Top reasons to attend this virtual summit

  • This can't-miss event is crucial to your visual storytelling success.
  • You'll listen to and interact with the nation's leading video experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.



You should attend this can’t miss summit if you spend anytime in the following areas:

Video production • Social media • Visual communications • Storytelling

For questions, please contact customer service at or by calling 800-878-5331.

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