The events of 2020 have created an extremely volatile environment for health care communicators as they tackle strategies and messaging around the ongoing COVID-19 pandemic, mental, physical and social health issues among employees and the day-to-day responsibilities within their organization.
We feel your pain and are offering a chance to listen, learn and connect with other health care communicators during Ragan's Health Care Communications Conference on December 2.
Join hundreds of your peers for a unique one-day conference focused on best practices—and next practices—for health care communications. Discover how top health care communicators from leading organizations have developed strategies and tactics to continue thriving in a time of heightened tension and uncertainty. You'll glean insights about what's on the horizon for the health care industry and how you can help your organization prepare for the unknown while carrying out its mission.
Whether you work at a hospital, within a healthcare or insurance system, at a pharmaceutical company, as an industry partner or with an agency serving healthcare clients, you can't miss this event packed with practical ideas and insights to succeed in this ever-changing and high-stakes environment.
You'll learn how to:
- Craft clear communications about COVID-19 protocols to keep the trust of patients and employees
- Develop a multifaceted and measurable plan to communicate effectively with a dispersed workforce
- Understand the differences in communicated to those WFH and those on site
- Use storytelling to recognize health care workers, establish thought leadership and earn support for your mission
- Run campaigns that combat misinformation and advocate for behaviors that protect public and individual health
- Produce amazing Town Hall meetings, podcasts and other executive messaging opportunities
- Address inequity in health care during a time of social unrest and support local communities
- Create an internal communications strategy that leverages the latest tools and technology
- Simplify complicated topics and stand out in a crowded online environment by using creative visual content
- Lead a crisis simulation so you're prepared for the worst
- Update your crisis communications playbook with lessons learned from COVID-19
- Identify key spokesperson and put in place a more effective media relations plan
- Give employees the resources they need to be social media advocates for your brand
- Gain a seat at the table as a valued advisor to senior leadership during times of crisis and uncertainty
- Master the tools and technologies to help you and your team succeed
Must-attend sessions include:
- Keeping patient and employee trust during COVID-19 and communicating new safety protocols
- Adapting communications in response to the growth of telemedicine and mastering the latest tools and technologies
- Executive communications and thought leadership for health care organizations
- Prepare spokespeople to engage the media to combat health misinformation and encourage behaviors that protect individual and public health
- Use empathetic storytelling to drive support for your mission
- Adapt your internal communications channels to effectively engage a dispersed workforce and measure your efforts
- Addressing health inequity during the #blacklivesmatter movement and moving to community-based health care
- Advocating for employee wellness during COVID-19 and recognizing health care workers both on-site and working from home
- Updating your rapid crisis response protocols in response to COVID-19 and lead effective simulations
- Help physicians and employees become social media advocates for your brand
- Addressing age disparities in health care needs and the impact of COVID-19
- Gaining a seat at the table—why your job as a health care communicator is more important than ever
- Crafting creative comms in a highly-regulated environment and simplifying complex topics
As the world navigates a historic pandemic, fear is at an all-time high. Both your internal and external audiences face serious concerns around contracting COVID-19, their financial wellbeing, and their ability to get care in a system hit hard by this crisis. Join us as these top communicators share how they're keeping trust high during these difficult times.
- How to communicate new safety protocols that put patients and on-site employees at ease
- Why empathy and transparency need to be front and center in your messaging
- How to quickly pivot your communications as local restrictions and COVID rates shift
- How to reduce uncertainty around insurance coverage, rate hikes, procedure policies and more
You know that your organization is filled with fascinating, uplifting and important stories—but how can you get them the attention they deserve when there is so much content online, especially during the pandemic? During this session, we'll discuss how you can find, tell and share stories that inspire audiences and cut through the clutter.
Learn how to:
- Find human stories to tell about abstract or complicated health care topics
- Create compelling narratives that illustrate the importance of your organization's mission and drive support
- Frame your stories in context of current events and crises making headlines
- Create a content strategy that uses your channels to their full potential and reaches wider audiences
Workers in the health care industry are faced with more change and crisis than ever before this year—and keeping them engaged is critical to ensure your organization can carry out its mission. During this session, you'll learn how to create a solid communications plan to keep engagement high, recognize the important contributions of health care workers and other employees, and measure your efforts effectively.
Learn how to:
- Understand key differences to keep in mind when reaching WFH vs on-site employees
- Use the latest tools and technology at your disposal to keep the attention of a distracted workforce
- Recognize and spotlight employees through both internal and external channels
- Measure engagement and morale and adapt your approaches accordingly
From Dr. Fauci to vaccine developers, the public has seen health care experts on the news and social media almost every single day since the pandemic began. While the demand for expert voices on COVID-19 and more is high, it is also difficult to get engagement in such a crowded landscape. Discover how to position your executives as a go-to source on your organization's area of expertise and connect them more strongly to your workforce.
Learn how to:
- Produce townhalls, press conferences, podcasts and more that establish credibility and trust
- Develop a strategic thought leadership platform for key executives in your organization
- Prepare leaders to take the stage in high-pressure crisis situations
- Use LinkedIn, Twitter, Instagram and your own website to share important executive messages
Being on the front lines of a deadly pandemic has created a lot of stress, anxiety and burnout for health care workers. And even those not on the front line must confront the mental health problems posed by working from home and being isolated. Join us for a discussion on how communicators can prevent burnout and advocate for wellness and mental health.
Learn how to:
- Ensure frontline workers can access the support and resources available to them
- Create effective programs to promote individual wellbeing and improve morale
- Show empathy to both internal and external audiences in this time of stress and make mental health resources more readily available
- Use SEO, social media and grassroots efforts to get the word out about the resources you offer
- Partner with HR and your wellness colleagues to execute a seamless wellness plan
The many unknowns surrounding the coronavirus and a rapid-fire social media landscape have led to widespread conspiracies and unsubstantiated claims about the pandemic. Health care organizations need you to not only get the facts in front of the public, but also encourage health behaviors based on science.
During this session, we'll discuss:
- How to choose the right spokespeople and be proactive in sharing easy-to-understand messages with the press
- How communicators can quickly squash rumors and misinformation on social media platforms
- Examples of campaigns that were successful in engaging the public and changing behaviors
- How to get creative to reiterate important or complex information for the public
How are healthcare organizations are using digital technologies to reach and communicate to all their employees during the pandemic? We'll look at real usage data across hundreds of organizations to understand what happened with internal communications in 2020. We'll try to understand what ingredients have been crucial to pandemic communications this year, and what that tells us about our opportunities to improve the way we communicate going forward.
- How intranets and employee apps have factored into the overall channel strategy of healthcare communicators
- Strategies to address very different audience personas
- How tools like emergency SMS and Microsoft Teams have come into play during the pandemic
The past year has thrown a spotlight on the racial injustice present in various areas of our society—and health care is no exception. Activists have called out the disparate impact of COVID-19 on people of color, as well as the bias often shown to marginalized groups seeking health care. Discover how communicators can help reduce health inequity in meaningful, authentic ways.
Learn how to:
- Build trust amongst diverse communities
- Take a meaningful stance in response to racial injustice
- Authentically engage with multicultural audiences
There was no shortage of crisis situations that tested health care communicators this year—and with the future uncertain, you need to be prepared for anything. While few were prepared for the unprecedented nature of COVID-19, the social unrest we saw, and a high-stakes presidential election, there are a lot of lessons to be learned for next year.
Discover how to:
- Budget effectively for communications tools and technology in light of the uncertainty
- Conduct regular risk assessments to avoid being caught off guard
- Identify the right frequency and channels to use for internal and external messages, depending on what type of crisis you're facing
- Lead crisis simulations that prepare key stakeholders and spokespeople to act quickly when chaos strikes
- Communicate proactively about possible risks to gain trust and credibility early
Some might believe that a conversative industry like health care couldn't possibly have a place on channels like podcasts or platforms like Tik Tok, Instagram, LinkedIn, Facebook or Twitter. These communicators know that couldn't be farther from the truth. Discover how they're engaging audiences, creating a strong online brand and driving support for their mission by getting creative on today's top social media platforms.
Learn how to:
- Turn physicians and employees into digital advocates for your organization
- Use visuals, videos and podcasts to simplify complex or dry health care topics
- Craft creative, fun communications that still comply with regulations and policies
- Create livestreams and videos that engage audiences without breaking the bank
The past year has tested the health care industry like no other—and led to massive changes that are likely to last long after the pandemic. Are you ready to adapt your communication strategies in response to these major events? Join us for a discussion on the changes we'll likely see down the road.
- How the growth of telemedicine and changes in access to healthcare services is impacting patients, customers and communities
- How to address continued shortages of PPE and advocate for physicians and employees
- How Walgreens is crafting communications around their path to administering a COVID-19 vaccine
- How changes in public trust for the government, media and other institutions could affect the healthcare industry in the next months and years
If you are interested in submitting a speaker proposal, please contact Meghan Madhavan at Meghanm@ragan.com
WHO SHOULD ATTEND?
If you do external or internal communications for any of the following:
Hospital Systems • Physician's Offices • Pharmaceutical Companies • Health Insurance Providers • Mental Health Care Providers • Health Care Nonprofit Organizations • Medical Device Manufacturers • PR and Marketing Firms
|Early Bird Rates
|Ragan Insider Registration||$499||$599|
Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or firstname.lastname@example.org
Thank you to our sponsors
Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.
Here are a few examples of opportunities we offer:
- Speaking sessions on our main agenda
- Lightning talks on our main agenda
- Pre-conference workshop sessions
- Bonus breakfast sessions
- One-on-one meetings
- Networking passes
- Marketing collateral and on-site branding
- Ragan and PR Daily Awards sponsorship
For questions related to event registrations, please contact:
Customer Service & Sales Manager
If you’re interested in sponsoring this event, please contact:
Sales & Client Relations Manager
For information on programming and speakers please contact:
Manager of Strategic Programming
Virtual Conference FAQ
What is a Ragan Virtual Conference?
- A Ragan Virtual Conference is a live stream of our conferences. Our virtual conferences are streamed over the web at the time of the event. If you are unable to attend the virtual conference during its scheduled time an archived version will be made available to all virtual conference customers 3-7 business days after the event.
Is the virtual conference accessible to both PC and MAC users?
- Yes. Since it is broadcast over the web, the webcast can be accessed on both MAC and PC.
How do I access the virtual conference?
- The access link will be sent to the email used to register for the event, the day of the event.
- If you order by phone, the registration link will be sent via email from your customer service representative.
What should I do if I haven't received an order confirmation or registration link yet?
- The access link will be sent to the email used when signing up for the event, the day of the event.
- Check your SPAM or Junk mail folder, occasionally the email can be mistaken as SPAM.
- Make sure you are checking the email account you provided during registration.
- Contact Ragan customer service at 800.878.5331 or email@example.com.
How do I get the presentation handouts?
- Handouts for this event will be sent in a follow up email with a link to the survey and on-demand recording.
When should I log in?
- When you click the access link to join the event, you will be placed in a virtual waiting room. The moderator of the event will start promptly on time and every registrant that is in the virtual waiting room will be automatically ushered into the event.
What if I can't make the scheduled date and time?
- Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.
When will I get my on-demand recording of the virtual conference?
- Access to the on-demand recording will be sent 3-5 business days after the event date and will be available for 12 months after the event date.
Who will bill me?
- Lawrence Ragan Communications, Inc.