Writing Certificate Course for Communicators
3-part series • On Demand
Compose More Convincing, Clear and Creative Copy
Warning!
This is NOT a boring writing course rehashing tired rules you already know.
It’s an advanced writer’s intervention designed to help you kick bad habits
and enhance your writing skills—so you can enjoy the results and recognition you deserve.
Register for this immersive three-part certificate series to become a faster, more creative and more persuasive writer.
Includes Writing Certificate Upon Completion of Course
Master new writing fundamentals • Find your voice • Persuade audiences
Compose bold and blooper-free writing • Craft convincing copy
Sharpen storytelling • Improve inclusive writing • Write faster with flair
Self-edit like a pro • Enhance your credibility and career
Writing isn’t just a tactic—it’s a strategic differentiator. According to the latest Ragan and HarrisX survey, it’s the No. 1 most valued skill for communication executives. What’s more, writing also is the top skill communicators would like to see improved among their team members.
Translation: Enhancing your writing style doesn’t just enhance your reach and results—it enhances your value as a communicator, your career and your reputation.
This three-part virtual course with Jill Stewart (instructor, DePaul University), Lynn Douglas (course associate, Columbia University) and Jim Ylisela (senior partner, Ragan Consulting Group) will give you the skills you need to take your writing to the next level—or to reinvigorate your results if you’re mid-career and stuck in a rut. The curriculum and bonus guests will help you increase your value as a strategic communicator and wordsmith.
TOP 10 SKILLS YOU’LL MASTER UPON COMPLETION:
- New fundamentals: Compose bold, clear writing with often overlooked principles
- Write Like a Journalist: Powerful techniques for crafting credible-yet-compelling headlines, subject lines, teasers and leads
- The Oops Checklist: Biggest grammatical and stylistic mistakes communicators make—and how to avoid them
- Persuasive Messaging: Applying the theories of persuasion to your copy
- Self-Editing Hacks: A checklist to fine-tune and fact check copy fast
- Inclusive Language for Writers: Phrases and terms to add to your lexicon
- Made to Stick: How to make everything you write more “sticky”—from irresistible blogs, social media posts and even emails
- The Neuroscience of Stories: How to hook audiences from your first sentence
- Storytelling Hacks: New ways to transform boring topics into blockbusters
- Creativity for Communicators: Harnessing your inner poet for bold, brilliant copy
Classroom Materials:
- Reading List for Strategic Communications Writers
- Clear and Concise Technical Writing Guide
- Why and How to Create an In-House Style Guide
- Inclusive Language Checklist
- The Art of Storytelling
- Checklist: Apps and Tools to Help Writers
AGENDA
Hone your writing skills in just a few short weeks. You’ll receive assignments, a certificate of completion and a writing style guide you can tailor to your organization.
Register for this immersive three-part certificate series to become a faster, more creative and more persuasive writer.
Your Instructors:
Top 5 reasons to attend this virtual course
- You’ll listen to the nation’s top writing experts and instructors.
- You’ll receive a certificate of completion, all presentations and handouts.
- You’re guaranteed extensive, how-to instruction you can use immediately.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Internal Communications • Executive Communications • Employee Engagement • Social Media • Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Community Management • Crisis Communications • Corporate Communications • Strategic Communications • Diversity, Equity & Inclusion Communications
CService@Ragan.com or by calling 800-878-5331.
Please visit our ON DEMAND FAQ
PRESENTED BY:
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