Infographics Virtual Summit

Maximize data in visual storytelling that captures stakeholder attention

Friday, March 6, 2020
1–3:15 p.m. Eastern time
Visual Design • Infographics • Data Literacy
Price: $449

Data is everywhere, and when used properly it can weave a wonderful narrative that leaves your audiences intrigued, informed and wanting more.

The best vehicle for sharing your organization’s data in an easy-to-digest way is an infographic.

Infographics, when done right, can elevate your organization’s message and boost engagement without breaking the bank. When done poorly, though, they can leave your audiences confused.

Join us for this can’t-miss immersive virtual summit where you will learn the finer points of data literacy and design, as well as tactics for protecting your infographic while sharing it with the masses.

What you'll learn:

  • How to use trademarked brands and logos in your infographic designs
  • Issues around sharing and reposting infographics designed by others
  • How to choose the right data for your audience
  • How to select the best infographic style for the type of data you are visualizing
  • How to entice the media and other stakeholders with your infographics
Don't miss this unique opportunity!
AGENDA

1-1:45 p.m. Eastern time

Copyright and trademark Issues for infographics

Organizations that publish infographics face unique challenges when it comes to managing intellectual property. Infographics are meant to be shared and reposted as widely as possible, but you still have to protect your organization’s brand and marketing content. Designers have to understand the implications of incorporating different visual assets into infographic designs (icons, logos, photos, etc.) and organizations have to properly protect the infographics they publish as valuable assets. This talk will cover these areas of intellectual property as they relate to infographics.

You’ll learn:

  • How to use trademarked brands and logos in your infographic designs
  • How to use royalty-free images, illustrations and icons in your infographic designs
  • What falls under Fair Use protection
  • How to properly protect the infographic designs you publish
  • How Creative Commons fits in
  • Issues around sharing and reposting infographics designed by others
1:50-2:20 p.m. Eastern time

Data literacy in infographics

In the age of data and analytics, presenting complex data that is clear, engaging and valuable can make all the difference between success and failure for your infographic. Nobody wants content that falls flat. It starts with sifting through mounds of data. How do you find the data that leads to content that inspires and educates your audience?

Join this session to learn how to find and visualize the story hiding behind your data.

You’ll learn how to:

  • Find the narrative within the data to tell a compelling story
  • Do your data research to ensure every source is accurate
  • Choose the right data for the level of your audience
  • Select the best infographic style for the type of data you are visualizing
  • Create clear representations of the data that are easy to digest
2:25-3 p.m. Eastern time

How to design the BEST data visualization graphics and impress all your colleagues

Data visualization helps you make large quantities of data coherent and interesting with the right design tools. What if you’re not a graphic designer? Betsey DiSanza, a visual communications expert at Kforce, will share her knowledge and insights on how to use free or paid graphic design tools for data visualization and infographics. She'll give practical tips to help you sift through huge spreadsheets of data to build a vivid narrative that will engage your audience. Learn how to use these effective tools to tell stories more clearly than ever before. You’ll walk away from this session with the confidence to jump in and design a great data visualization graphic.

You'll learn how to:

  • Discover. Identify the best free and paid programs to illustrate your data.
  • Expand. Determine how to create a design to engage your audience and emphasize salient points.
  • Illustrate. Let the data tell a story through visuals.
  • Teach. Craft visuals that help your audience learn and retain information better than words alone.
3-3:15 p.m. Eastern time

Key takeaways

We’ll share the top takeaways from the summit as you prepare to implement these ideas for your organization.

REGISTER NOW

PRESENTERS

Client presentation guru and content creator
Kforce
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Instructor, infographics design
Southern Methodist University
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Senior creative director
PAN Communications
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Top reasons to attend this virtual summit

  • This can't-miss event is crucial to your visual storytelling success.
  • You'll listen to and interact with the nation's leading video experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

 

WHO SHOULD ATTEND?

You should attend this can’t miss summit if you spend anytime in the following areas:

Infographics • Internal Communications • Marketing • PR • Visual Communications

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

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