VIRTUAL WORKSHOP:

New Change Communications Strategies for 2021

Tuesday, March 9, 2021
1-3:30 p.m. ET

How to Beat Stakeholder Fatigue and Prepare for What's Next

Manage Change • Increase Employee Morale • Calm Stakeholder Fears • Eliminate Confusion • Keep to Budgets • Measure Success • Prepare for the Future • Bounce Back Better

It's been a year of constant change, with Covid-19 consuming most of our attention. But we're now facing additional "cascading crises" beyond the pandemic—from remote employees returning to work, vaccine (mis)information, ongoing layoffs and furloughs, accelerating M&A activity, employee wellness challenges and more.

One thing is sure amid all the uncertainty: You can't be reactive. And to be proactive you need to start with the right structure and strategy for communicating change.

Join Ragan on March 9 for a must-attend virtual workshop featuring Brooke Robertson (TechnipFMC), Sheila Noel (UKG), Julia Christenson (Edelman), Daniel Lemin (Edelman), Roger Kerson (National Council for Occupational Safety and Health) and Diana Peltier (Ragan Consulting Group). In this deep-dive workshop, you'll get the latest change communication strategies, skills and tools you can implement now to prepare your employees and other stakeholders for simmering crises and looming changes.

Top 10 things you'll learn:

  • What's next in: Return to the workplace, staff reorganizations, M&As, vaccine rollouts, diversity and inclusion, and more
  • How to combat fear with facts for each of these hot-button issues
  • Why change communications frameworks like Prosci's ADKAR model (awareness, desire, knowledge, ability and reinforcement) are RIP—and the new, more responsive frameworks you should be using
  • The anatomy of a successful change management communications strategy in the new "WFH-meets-WTF" age
  • The nonprofit “built for good” conundrum: How to overcome a common
    “If it ain’t broke, don’t fix it” attitude in nonprofit change management
  • The neuroscience of change: Why employees resist it and how to flip the script so they embrace what's next by focusing on opportunity
  • Partnering with leadership to develop information guides and talking points
  • How to share these materials and engage employees on the new direction
  • New and traditional digital channels to maximize reach for your change communications content—from Intranets and emails to newsletters, townhalls
  • Best ways for PR, HR and marketing to collaborate
BONUS MATERIALS:
  • Using Data to Effectively Communicate Internal Changes
  • OSHA Rights for Employees: What Communicators Must Know
  • OSHA: Guidance for Returning to Work
  • Special Report: 9 Ways Communicators Can Spark Culture Change

 

#RaganChange


Don't miss this unique opportunity!

AGENDA

Join to calm fears, boost morale, maintain productivity and help your teams and valued partners successfully navigate seas of change in a year of continued upheaval.

AGENDA
1-1:35 p.m. ET
Session 1: Culture & Purpose
A Better Transformation Mindset: Creating a More Engaging Culture of Change

Today's workforce faces a relentless cycle of change that threatens employee wellbeing, productivity—and even attitudes about employers. In this session, you'll hear how forward-thinking companies keep pace with change while fostering a positive and more supportive employee-centric culture of change—so you can do the same.

You'll learn:

  • Employee-centric strategies: How to create a more responsive culture that adapts to change
  • How to assess and activate change ambassadors across your organization
  • How to balance constant "firefighting" with a forward-looking vision
  • Transformation roadmap: Insights to prepare managers and employees for what's next
Diana Peltier
Change Communications Consultant
Ragan Consulting Group
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1:40-2:20 p.m. ET
Session 2: Content & Channels
Head Meets Heart: Channels and Messaging to Inspire and Activate Change Agents

Internal messaging and effective use of your digital channels is vital when your organization undergoes structural shifts, tries a new business model or steers into uncharted areas like we all have this past year. Discover new ways to create change-oriented content and share your vision when you most need to protect your brand and employees.

You'll learn:

  • Why traditional change management frameworks like Prosci's ADKAR model fail(awareness, desire, knowledge, ability and reinforcement)
  • Values + Empathy: What a modern change comms model looks like in 2021
  • How to identity the best digital channels and influencers for your message
  • Talk triggers and internal word of mouth: How to create a safe place and give employees a reason to talk about your change initiatives and what they're feeling
  • How to create a feedback loop and measure engagement so you can adjust, reinforce and celebrate wins on your journey to change
EVP, Employee Experience Group Head
Edelman
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Daniel Lemin
Vice President of Reputation and Advisory/Digital
Edelman
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2:25-3:15 p.m. ET
Session 3: Success Stories
Lessons Learned: Case Studies in What Works and What's Next for Change Comms

Now that you’ve heard the best frameworks, messaging guidelines and digital channels to use, here’s how comms execs at two global brands applied them to the biggest transformations of the past year—and how a nonprofit leader in workplace safety did the same. Their examples will provide insights to help you communicate through tough times ahead—while keeping your employees engaged and safe.

You'll learn:

  • How two brands aligned 12,000 employees in a global M&A during Covid
  • How a global company achieved trust and unity amid layoffs and furloughs
  • Re-orging comms teams: Lessons in merging work styles and tools
    (including Zoom, microsites and intranets)
  • How to project manage change initiatives so the right conversations happen
  • KPIs: How companies and nonprofits can measure change comms successes
  • The nonprofit “built for good” conundrum: How to overcome a common
    “If it ain’t broke, don’t fix it” attitude in nonprofit change management
  • How communicators can influence leaders to act, not just “message” around change
  • How to overcome employee skepticism of workplace safety and change initiatives
    that stem from HR (plus how to turn OSHA into an ally)
  • What's next: How to handle vaccine, return-to-work and other timely topics
Communications Consultant
National Council for Occupational Safety and Health
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Brooke Robertson
Director of Public Relations, Senior Communications Manager
TechnipFMC
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Vice President of Global Employee Communications
UKG
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3:15-3:30 p.m. ET
Panel Braintrust
Closing Remarks and Key Takeaways

We'll share the top takeaways from the summit as you prepare to implement these ideas for your organization.

Brian Pittman
Manager, Strategic Programming
Ragan Training and PR Daily
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PRESENTERS

Vice President of Reputation and Advisory/Digital
Edelman
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Vice President of Global Employee Communications
UKG
Read bio
Director of Public Relations, Senior Communications Manager
TechnipFMC
Read bio
Diana Peltier
Change Communications Consultant
Ragan Consulting Group
Read bio
Communications Consultant
National Council for Occupational Safety and Health
Read bio
EVP, Employee Experience Group Head
Edelman
Read bio
MODERATOR

Manager, Strategic Programming
Ragan Training and PR Daily
Read bio

Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's top change comms experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

WHO SHOULD ATTEND?

If you work in:

Internal communications • Executive communications • Crisis communications • Diversity and inclusion • Brand journalism • Public relations

REGISTER NOW

PRICING
Register for this virtual summit to prepare, inspire and activate your workplace in times of radical change with the latest strategies, hard-won secrets and success stories.
Early Bird Rates
(until 02/23/21)
Regular Rates
Registration $600 $675
Ragan Insider Registration $500 $575
Nonprofit Registration $450 $525

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

Ragan