July 21
Portland, Oregon

Protect your organization with a proactive plan to face reputational threats

#RaganCrisis

It's not a question of if you'll face a crisis, but when.

Nick Lanyi is a crisis management expert with years of experience helping organizations, trade associations and nonprofits plan for and successfully confront and navigate numerous high-stakes crises.

Join your internal and external communications peers for his one-of-a-kind workshop on July 21 in Portland, Oregon. He'll show you how to develop a comprehensive and proactive crisis communications plan, build a framework for dealing with active crises and address the crucial step of reputation restoration.

You'll come out of the workshop with the building blocks of your own completed crisis communications plan.

Don't miss this chance to learn the crucial information you need to protect your organization from the inevitable. Secure your spot today.

You'll learn how to:

  • Focus your crisis plan on the most relevant risks and audiences and put your best values front and center
  • Activate key stakeholders as spokespeople and allies and prepare them to face tough questions with confidence
  • Avoid common pitfalls that can kill your message and waste opportunities to engage audiences
  • Lay the groundwork for regaining trust and restoring your reputation after the crisis
Don't miss this unique opportunity!

TRAINER

Nick Lanyi

Nick Lanyi is an affiliate consultant with Ragan Consulting Group. As a media relations and crisis communications expert, Lanyi led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.

AGENDA

8:30-9 a.m.

Registration and networking breakfast

9-10:30 a.m.

Lead the creation of an effective crisis preparation plan

What do you need to include in a modern crisis communications plan? We'll break it down piece by piece—and describe how to develop each part to ensure your organization is ready to handle threats most likely to damage your reputation. We'll also address the practical challenges of getting an effective crisis comms plan through your organization's approval process—a crucial and often overlooked hurdle.

You'll learn:

  • The essential elements of every good crisis communications plan
  • Tips for prioritizing risks and developing crisis scenarios
  • How to adopt the "360" approach when developing your plan—and why it's crucial
  • How to ensure top leaders participate in the creation of your plan and endorse it

Exercise: Identify key stakeholders and risks in your organization and create crisis scenarios.

10:30-10:45 a.m.

Networking break

10:45 a.m.-12:15 p.m.

Thrive in the midst of a crisis and minimize damage

Now that you have the building blocks of your plan in place, it's time to imagine what would happen if you had to execute it—not tomorrow, but today. We'll talk about the first, second and third steps a comms team leader has to take when the crisis hits, how the first two days unfold and why it's crucial to start planning for the long-term recovery right from the start. We'll also discuss how to train your leaders to face the cameras when it's the last thing they want to do.

You'll learn how to:

  • Focus on what's important when chaos breaks out
  • Assign crisis roles to your team members—including two important yet often overlooked roles
  • Handle media requests efficiently and train spokespeople for high-stakes interviews
  • Develop thoughtful crisis messaging quickly
  • Move from reactive to proactive communications

Exercise: Assign spokespeople and craft crisis messages.

12:30-1:30 p.m.

Networking lunch

1:30-2:15 p.m.

Recover from the crisis and restore audience trust

When a crisis hurts your organization's reputation, it's crucial to start mending fences with all the key stakeholders affected. The comms team can play a huge role in the healing process by creating a strategic plan for recovery, shaping the media coverage and encouraging top leadership not to pretend nothing ever happened.

You'll learn how to:

  • Avoid falling back into the crisis hole
  • Create a strategic plan to restore your reputation with stakeholders
  • Accentuate the positive while remaining authentic and credible
  • Use reporters' needs to your advantage
2:15-2:30 p.m.

Networking break

2:30-4 p.m.

Group exercise: Confronting a crisis in real time

Our day together culminates with a group exercise in which you and your peers collaborate on the response to a devastating crisis hitting your imaginary organizations in real time. It's nerve-wracking, adrenaline-fueled fun that teaches invaluable lessons for focusing under pressure when the clock is ticking.

You'll learn how to:

  • Respond to a fast-moving organizational crisis as it unfolds
  • Collaborate with team members on strategy and messaging
  • Think beyond the short term to lay groundwork for all stages, including the recovery stage
4 p.m.

Top takeaways of the day

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LOCATION
Portland, Oregon

Workshop venue TBA

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WHO SHOULD ATTEND?

If you work in:

Internal communications • Public relations • Media relations • Corporate communications • Social media • Corporate social responsibility

SPONSORSHIP OPPORTUNITIES

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

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